Table of Contents
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Summary
Perishable High volume stock items often require promotions to keep product moving
- The supplier may pay some money to reduce the financial impact on your business of promoting their product - see Supplier Claims based on supplier funded promotions, Customer Returns, Stock Write offs
- all unsold products - for example on short dated products, on new products being released, on special promotions
- Partial value of unsold or sold products
- Partial value of products sold associated with a particular promotion
- Bundling products together eg: take all of them in a fixed ratio
- Customer specific promotions
- Customer group specific promotions
- Branch specific promotions (run by a branch manager)
- A Promotion may Require a prerequisite promotion (example a volume promotion may qualify a customer for additional discounts)
- A Promotion may Limit access to all other promotions
- May provide % or $ discounts or special prices
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Only one promotion may be associated with any individual sales order line
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Note - Pricing Contracts are a special type of promotion that will be used without checking any other pricing. So a pricing contract may result in a higher price than the customers price list. |
The Decisions Made when setting up Promotions
See promotions after the discounts section
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Discounts
Promotions are not the only way to impact on price = these simple discounting methods are available and may be simpler than Promotions.
Case Volume Discounts - for number of cases on an order per price list
Based on the number of cases on the order across all products
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Right click to delete - to overwrite use the same min order and a different discount
Discount created manually on sales order (per line)
A discount may be created manually on the sales order at the line level (Requires Secure FeaturesFeatures#CanchangeSalesOrderDiscounts)
GL Account for Ad-hoc discounts
The discount created manually on the sales order line will be journalled to the GL control account
Customer Order Discounts and Invoice discounts
Customers who receive a standard discount off list or a price list - an additional discount line is added to the invoice
Customers who receive an invoice discount - will receive a full value invoice AND a separate credit note will be created at the same time as the invoice and allocated to the invoice as part payment.
see Collecting Debt from Customers#TradingTerms=%offorderOR%offinvoice(orboth)
Quantity Price Breaks for all - or limited by Price List
Quantity Price breaks are not journaled to a separate GL account.
Promotions GL Accounts
Promotion discount defaults are only used when a Promotion is not linked to a GL account.
An invoice when created will have multiple GL lines:
- The full sale price of the stock article to this customer (their normal price after quantity breaks)
- Promotion discounts funded by your business (Promotion Discount)
- Promotion discounts funded by your suppliers (Supplier funded promotion discount)
- Supplier Funded Rebate is used for the Supplier Claim GL account
Types of Promotions
Defined to assist with reporting and finding the correct promotions to apply when using the sales order forms.
Examples include: Volume, Price, Ranging, Key Account, Introduction etc.
Most promotions are applied at the line level.
Retail Promotions are only shown at the POS and only when requested.
- A list is shown of possible promotions based on the items in the POS transaction
- then the user selects from the available promotions.
- Promotions can be removed in the pos and the list retrieved again
Social Media Promotions are applied at the order level after all other promotions.
Contract Promotions
Contract promotions are a special type of promotion that hold an agreed price with a customer or group of customers. Contract promotions are checked before any other pricing and stop any other pricing being checked
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Qualification Volumes
Set Minimum and/or Maximum number of units to qualify
- Suggested: indicates the promotion will suggest these quantities
- Overall Minimum
- Multiplier Minimum
- Fixed
Reward
The reward relates to the benefit provided to either
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The reward may be limited to a maximum bonus items per promotion
Qualifiers / Bonus Items
Qualifiers are a list of items that the customer decides to purchase.
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- They may get a discount % or $ or promotional price (depending on reward setting)
- They may have a nominated supplier rebate $
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A promotions with Bonuses MUST have a minimum quantity |
Retail Promotions
Retail promotions operate in the POS and use a promotional price and TAGS.
Each promotion requires the suggested quantity of each item (one per tag) - and all items with no tag
Retail Promotion - Social Media
This is an order level promotion that will provide a discount in the POS
The Details field holds the secret key to get the promotion.
In the POS flag "Scan Partner Dsicount" and then type in the secret key to get the discount applied.
GL Account used is control account
Retail Example
Here - purchase any one of these 3 items to get 50% off any of these two items
Here - purchase any of the items with a TAG of "Case" AND all other items listed = all items will be at promotional price
Retail Promotion - cheapest item discounted
Here if the customer purchases any 4 items - then they can get a discount on any item in a list.
Examples
Purchase any 5 from this list of 10 Stock Articles and get up to 3 from a list of 5 at 50% discount
- Qualification
- Minimum units = 5
- Item quantity = suggested
- There will be 10 Stock Articles listed as Qualifiers
- There will be 5 Stock Articles listed as Bonus
- Reward will be
- "% Discount on Bonuses"
- Purchase % discount will be 50%
- bonuses per promotion will be 3
Purchase 1 of each of these 5 items to get a 100% discounted item with a maximum of 5 free items provided
- 5 Stock items will be listed as Qualifiers
- The 100% discounted item will be listed in the Bonus section
- Reward will be
- "% Discount on Bonuses"
- Purchase % discount will be 100%
- bonuses per promotion will be 1
- Qualification Maximum Units will be 25
Special prices across 5 items - 2 of which the supplier will kick in $4.00 0f the discount
- Supplier rebate = $ per discounted item
- Qualification
- Item Qty = Suggested
- Reward = Promotion Price on Purchases
- Qualifiers
- enter Promotion Price
- Enter Supplier Rebate $
Retail Promotion - Any Case from a list of 10 can get a discounted bluetooth headset and discounted stick on card case
- Type = Retail
- Item Qty = Suggested
- List cases with qty 1 - tag of "Case" on each one
- List the bluetooth headset with qty 1 and no tag
- List the stick on card case with qty 1 and no tag
- The Retail POS must have all items already scanned - then the find promotion button will find the promotion and apply it.
Birthday Promotion
- Type = Retail (CUSTBIRTH)
- Customer Birthday Free Screenguard
- Usage limit Annually
- 100% discount on Category Screen Protection
- Advanced Qualifier
Promotion Limitations
By Branch and Date
Dates are optional
Branches are defined on the Host Company (your business/s)
By Customer / Customer Groups / Customer Categories / Sales Channels / Price Lists
Customer groups are created and managed manually Customers and the Debtor Card#BuyingGroupDefinition. Link any customer to a group.
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The intersection of all selections is the result. ie if you choose a number of price lists and a number of sales channels - only customers that comply with BOTH conditions will find the promotion available |
All these are optional limitations
- Multiple price lists
- Multiple Customer Categories
- Multiple Sales Channels
Categories are Customer Categories
Sales channels are defined on the Host Company (your business/s)
Can limit to only once or unlimited with additional restriction if the customer has not ordered for n months
Key accounts flag is enabled on Host Company (your business/s) profiling section and then on key account debtors.
By Individual Customers
To limit to unique customers and their 100% owned companies
By prerequisite promotion
If this promotion is only available if the customer has already received a nominated promotion
- For example a promotion for a large discount may only be available if the customer has taken a large bundling promotion
Supplier Rebates
Any promotion may be linked to a supplier rebate.
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Note that supplier rebates may also be set at the qualifier or bonus Stock Article level
See Supplier Claims based on supplier funded promotions, Customer Returns, Stock Write offs for details of claiming from promotion results
Advanced Features (none mandatory)
- Promotions can be prioritised - only one promotion can be associated with any sales order linefor presentation
- Agent % Commission can be set using promotions if requiredfor unusual commission situations
- Expected uplift for forecasting will apply an uplift for the related products see Sales Based Forecasting TrainingProduct Forecasting Based on Sales History
- No Further discounts will ensure no other discounts are applied to the order
- Highlight in Raw Sales Data separates the sales linked to the promotion - see Sales Based Forecasting TrainingProduct Forecasting Based on Sales History
- GL Account - used to indicate set the account the journals will be journaled to
See also Pricing Contracts