Table of Contents

Summary

High volume stock items often require promotions to keep product moving

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The Decisions Made when setting up Promotions

See promotions after the discounts section

Discounts

Promotions are not the only way to impact on price = these simple discounting methods are available and may be simpler than Promotions.

Case Volume Discounts - for number of cases on an order per price list

Based on the number of cases on the order across all products

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Right click to delete - to overwrite use the same min order and a different discount

Discount created manually on sales order (per line)

A discount may be created manually on the sales order at the line level (Requires Secure Features List and their impactsFeatures#CanchangeSalesOrderDiscounts)

GL Account for Ad-hoc discounts

The discount created manually on the sales order line will be journalled to the GL control account

Customer Order Discounts and Invoice discounts

Customers who receive a standard discount off list or a price list - an additional discount line is added to the invoice

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see Collecting Debt from Customers#TradingTerms=%offorderOR%offinvoice(orboth) 

Quantity Price Breaks for all - or limited by Price List

Quantity Price breaks are not journaled to a separate GL account.

Promotions GL Accounts

Promotion discount defaults are only used when a Promotion is not linked to a GL account.

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1. The full sale price of the stock article to this customer (their normal price after quantity breaks)
2. Promotion discounts funded by your business (Promotion Discount)
3. Promotion discounts funded by your suppliers (Supplier funded promotion discount)
   1. Supplier Funded Rebate is used for the Supplier Claim GL account

Types of Promotions

Defined to assist with reporting and finding the correct promotions to apply when using the sales order forms.

Examples include: Volume, Price, Ranging, Key Account, Introduction etc.

Most promotions are applied at the line level.

Retail Promotions are only shown at the POS and only when requested.

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1. A list is shown of possible promotions based on the items in the POS transaction
2. then the user selects from the available promotions.
3. Promotions can be removed in the pos and the list retrieved again

Social Media Promotions are applied at the order level after all other promotions.

Contract Promotions

Contract promotions are a special type of promotion that hold an agreed price with a customer or group of customers.  Contract promotions are checked before any other pricing and stop any other pricing being checked.

Qualification Volumes

Set Minimum and/or Maximum number of units to qualify

1. Suggested: indicates the promotion will suggest these quantities
2. Overall Minimum
3. Multiplier Minimum
4. Fixed

Reward

The reward relates to the benefit provided to either

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The reward may be limited to a maximum bonus items per promotion

Qualifiers / Bonus Items

Qualifiers are a list of items that the customer decides to purchase.

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1. They may get a discount % or $ or promotional price (depending on reward setting)
2. They may have a nominated supplier rebate $

Retail Promotions

Retail promotions operate in the POS and use a promotional price and TAGS.

Each promotion requires the suggested quantity of each item (one per tag) - and all items with no tag

Retail Promotion - Social Media

This is an order level promotion that will provide a discount in the POS

The Details field holds the secret key to get the promotion.  

In the POS flag "Scan Partner Dsicount" and then type in the secret key to get the discount applied.

GL Account used is control account 

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Retail Example

Here - purchase any one of these 3 items to get 50% off any of these two items

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Here - purchase any of the items with a TAG of "Case" AND all other items listed = all items will be at promotional price

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Retail Promotion - cheapest item discounted

Here if the customer purchases any 4 items - then they can get a discount on any item in a list.

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Examples

Purchase any 5 from this list of 10 Stock Articles and get up to 3 from a list of 5 at 50% discount

• Qualification
  • Minimum units = 5
  • Item quantity = suggested
• There will be 10 Stock Articles listed as Qualifiers
• There will be 5 Stock Articles listed as Bonus
• Reward will be 
  • "% Discount on Bonuses"
  • Purchase % discount will be 50%
  • bonuses per promotion will be 3

Purchase 1 of each of these 5 items to get a 100% discounted item with a maximum of 5 free items provided

• 5 Stock items will be listed as Qualifiers
• The 100% discounted item will be listed in the Bonus section
• Reward will be
  • "% Discount on Bonuses"
  • Purchase % discount will be 100%
  • bonuses per promotion will be 1
• Qualification Maximum Units will be 25 

Special prices across 5 items - 2 of which the supplier will kick in $4.00 0f the discount

• Supplier rebate = $ per discounted item
• Qualification
  • Item Qty = Suggested
• Reward = Promotion Price on Purchases
• Qualifiers
  • enter Promotion Price
  • Enter Supplier Rebate $

Retail Promotion - Any Case from a list of 10 can get a discounted bluetooth headset and discounted stick on card case

• Type = Retail
• Item Qty = Suggested
• List cases with qty 1 - tag of "Case" on each one
• List the bluetooth headset with qty 1 and no tag
• List the stick on card case with qty 1 and no tag
• The Retail POS must have all items already scanned - then the find promotion button will find the promotion and apply it.

Birthday Promotion

• Type = Retail (CUSTBIRTH)
• Customer Birthday Free Screenguard
• Usage limit Annually
• 100% discount on Category Screen Protection
• Advanced Qualifier

Promotion Limitations

By Branch and Date

Dates are optional

Branches are defined on the Host Company (your business/s)

By Customer / Customer Groups / Customer Categories / Sales Channels / Price Lists

Customer groups are created and managed manually Customers and the Debtor Card#BuyingGroupDefinition.  Link any customer to a group.

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Key accounts flag is enabled on Host Company (your business/s) profiling section and then on key account debtors.

By Individual Customers

To limit to unique customers and their 100% owned companies

By prerequisite promotion

If this promotion is only available if the customer has already received a nominated promotion

• For example a promotion for a large discount may only be available if the customer has taken a large bundling promotion

Supplier Rebates

Any promotion may be linked to a supplier rebate.

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See Supplier Claims based on supplier funded promotions, Customer Returns, Stock Write offs for details of claiming from promotion results

Advanced Features (none mandatory)

1. Promotions can be prioritised for presentation 
2. Agent % Commission can be set using promotions for unusual commission situations
3. Expected uplift for forecasting will apply an uplift for the related products see Product Forecasting - Based on Sales History
4. No Further discounts will ensure no other discounts are applied to the order
5. Highlight in Raw Sales Data separates the sales linked to the promotion - see Product Forecasting - Based on Sales History
6. GL Account - used to set the account the journals will be journaled to

See also Pricing Contracts