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Table of Contents

Summary

Each company wants different things from a website - for example some of these might be of interest:

  1. People not already known to your business: (Anonymous)
    1. Browsing products / downloading material
    2. Creating a wish list of products
    1. placing an order (and hence creating a new debtor in the system in the process)
    2. Freight calculations 
    3. registering for information
    4. Using promotion codes for discounts
  2. Known persons 
    1. Viewing order / invoice history or making payments (if on terms)
    2. Simply reordering items ordered previously
    3. Browsing products / prices / promotions / downloads available to them (perhaps a broader range than available to the public)
    4. Making offers on bulk purchases
    5. Seeing availability of products, seasons, services, teams, tours etc.
    6. Placing an order (and hence requiring to know their login - or able to reset their password)
      1. On behalf of a company
      2. On behalf of multiple departments / delivery addresses for a company
      3. On behalf of another person or business (eg Agent / Sales Rep)

Within each area there are normally decisions to make

  1. Can anyone place an order if they pay with credit card
  2. Do you show prices to anonymous users
  3. Do web orders have to be approved and released for picking
  4. How do you provide login details to known users - and what login should they use
    1. Mass email everyone and they must use email address / mobile phone number etc.
    2. Email on create new users
    3. Manual
    4. Self registration process - email confirmation link
    5. Self registration process - manual approval 

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